BarkBox

Hypothesis: We believe users need to better understand what they are signing up for and the value of the promotion we are offering them.

Changes within variant:

Added GWP “specs” & used value messaging to connect Blink product to BarkBox

New RIB copy replaces old “How it works” content

Removed testimonials & Happy Chat

Added FAQs for additional clarity

RESULTS: CVR lift

BarkBox

Content Design for Bark Bright Homepage

BarkBox

User research showed: Pricing is missing/not transparent ; How the product works was most important

Content design & UX of the pages was meant to address those issues

Estimated traffic from organic had some volatility. In mid-Feb, we lost rank for “dog toothpaste” (14K search queries/mo.) which took our site from position 8 in Google searches to position 36. The estimated impact is less than 20 sessions, but it may be contributing to visitor fluctuation.

Average CVR: 4.2%

BarkBox

Momentive.ai

SurveyMonkey homepage

Momentive.ai

The SurveyMonkey Homepage was failing to help users navigate to other areas of the site, low click-through rate.

After applying a new content design and UX strategy based on user research, we were able to increase CTR and paid signups by more than 2% (stat sig).

As of April 2022, this component is still in an experiment on the SurveyMonkey homepage.

Momentive.ai

SurveyMonkey pricing component

Momentive.ai

The pricing component is SurveyMonkey’s best performing web component. It was created by myself, in partnership with an art director, based on user research as we found that pricing was critical for users to make an informed decision. It consistently improves CTR and conversions on pages

2021 experiment results:

+37.1% marketing qualified leads (MQLs) to sales qualified leads (SQLs)

Paid plans +2%, Annual plans +1.9% (both stat sig)

Momentive.ai

Enterprise Plans & Pricing A/B Test

Momentive.ai

SurveyMonkey as a self-serve product has seen so much success from giving users a glimpse into our pricing that we wanted to test whether that worked for Enterprise customers.

We tested showing users the monthly starting price for an enterprise plan (left) and the annual price (right). We found that the monthly price earned more MQLs but both versions failed compared to the version with no price.

Momentive.ai

Lead form optimization - A/B test

Momentive.ai

Experiment aimed at improving the marketing qualified leads (MQLs) gathered from GetFeedback’s site.

Results: Flat, slight uptick to sales qualified leads but not stat sig.

More iterating required!

Momentive.ai

GetFeedback Homepage optimization

Momentive.ai

GFP homepage has very low lead form submission rate and almost no engagement below the hero. Given that it is one of GFP highest-traffic pages, we need to reimagine this page to improve clickthrough rate to the pricing page and thus improve conversion.

+55% opportunities won, slight uptick on MQLs

Momentive.ai

Autodesk

Autodesk Sustainability homepage

Autodesk

Created new information architecture and content design for Autodesk’s Sustainability microsite. In 5 consecutive quarters, increased web traffic by more than 20%.

Autodesk

Autodesk.org navigation

Autodesk

Successfully executed refresh and new content design for Autodesk Foundation website, introducing new user flow for grantees.

Autodesk

PetBot

PetBot Pre-Order Campaign

PetBot

PetBot launches it's pre-order campaign (March 2017) after it's first round of crowdfunding. Social campaigns are driving traffic to this landing page.

Scope of Work: messaging strategy, meta framework, optimized with keywords & copywriting

Design & development by Jammie Mountz

PetBot