BarkBox

To unify Bark’s 4 eCommerce sites onto a single platform, we created a Marketing Design System (MDS) to consolidate all user journeys into a single checkout experience.

Deliverables:, Information architecture, Wireframes & mock ups, New componentry & functionality, Growth test strategy & execution

BarkBox

UX within Bark's MDS

BarkBox

Content Design of landing page into purchase

BarkBox

Momentive.ai

GetFeedback Pricing experience

Momentive.ai

The GetFeedback pricing model was struggling to provide leads and was a poor reference for the sales team’s conversations with prospective customers

After UX and content design optimizations, it earned:

+12% Marketing Qualified Leads (MQLs), Higher Closed:Won rates, +56% qualified opps

Momentive.ai

Product matching user flow

Momentive.ai

The goal was to take users down a flow of 3 questions to help determine product fit.

84% of users that started going through this flow, finished it

Annual SurveyMonkey plans saw slight increase and Audience product conversions increased 17.6%

Click through rate was fairly low, but users that did go through the flow were likely to become customers after

Momentive.ai

Navigational component for user flow

Momentive.ai

The SurveyMonkey homepage was failing to help users navigate to relevant content. After designing a web component that functioned as a springboard to other parts of the site, we saw success:

Marketing page views +20%, Sign ups +53%, Paid plans directionally higher

Momentive.ai

Feature tool tips

Momentive.ai

SurveyMonkey has 50+ features for creating, sending and analyzing surveys. These tool tips were created to show users how each feature works and what the benefit of them is.

Momentive.ai

Trove

Strategy - Checkout process

Trove

Trove uses technology to help people store their belongings. This is the content strategy created to walk customers through the check out process after their belongings had been picked up, inventoried and moved.

Trove

Completed checkout process

Trove

The completed content strategy on the Trove app, walking customers through their checkout process.

Trove

Spruce Finance

SpruceFlow Cloud-based Application 1

Spruce Finance

Built as an interactive app, SalesFlow is Spruce Finance's tool for quoting their financing options. Through a single credit pull, contractors create a transactional experiences. The app offers multiple financing options, starts the underwriting process and the customer can DocuSign in realtime from any mobile device.

Spruce Finance

SpruceFlow Cloud-based Application 2

Spruce Finance

This UI strategy includes product highlights as well as marketing content on the Solar Lease product.

Spruce Finance

SolarCity

Powerguide FAQs, Customer Support

SolarCity

The MySolarCity app includes a toggle to a support section where users can access troubleshooting support for their Powerguide, which monitors solar panel system production and consumption. I worked with the UX and engineering team to craft a more simplified messaging than the troubleshooting guide.

SolarCity

My Energy Conservation, MySolarCity App

SolarCity

Screenshot of MySolarCity app including environmental calculator which uses same calculation from environmental claim found on FAQ page, blog and social channels.

SolarCity