Hypothesis: Targeting basic users in localized languages who abandoned the pricing page will increase bookings
Directional lift in bookings for Test
Hypothesis: Targeting basic users who have recently viewed high volume marketing pages will increase bookings
Experiment ran for 9 weeks, Decrease in B2P rate for Test
Directional lift in SS Bookings
Print & digital flyers for Autodesk Design Night event in Washington D.C.
B2B SPIFF flyer for Spruce Finance channel partners, 2016
Hit 70% participation rate, exceeded forecast by 10%
Design by Jacqueline Kinney
Spruce Finance Solar PACE product launch, 2017
Entertainment photographer
Scriptwriter on English language version
Marketing Manager and English language textbook editor
Hypothesis: Targeting basic users in localized languages who abandoned the pricing page will increase bookings
Directional lift in bookings for Test