New content design of a promotional landing page for Stranger Things Themed dog toys

This paid landing page is the experience for branded SurveyMonkey terms on SEM.

Previous A/B tests have landed us on this page with the pricing component (increases paid sign ups and annual plans) as well as a winning hero CTA.

Here’s an example of creating testing variants across different locales.

Paid search is Momentive’s highest volume paid channel, which means the UX on the paid landing pages needs to be consistent.

Focuses on education and brand interaction

0.10% CTR

This campaign targeted existing SurveyMonkey users in an Upsell campaign.

0.15% CTR

1.4% CVR

Highlights product benefits and differentiation.

6.67% CTR, 0.25% CVR